We believe that politics in India is going through a phase of transition with new ideas replacing the old. With the advent of modern technology the old ways of communicating the ideas, campaigning, canvassing support and conveying the ideology etc. are changing.
A new generation of voters with different outlook than their parents needs to be reached out. The processes of political mobilization which determine the electoral performances are undergoing a shift. Social media marketing, 3d campaigns etc. are the new currents in the Indian political ocean.